Women’s sport has made huge progress, but moments like this remind us that equality is still not guaranteed. A recent viral story has reignited debate after it was confirmed that women will once again be excluded from Nordic Combined at the 2026 Winter Olympics, despite years of training, competition, and advocacy from female athletes. The IOC has said the decision will be reviewed for 2030, but for many, that is too late.
At Lost, stories like this matter. Not just because we support women in sport, but because we design for women who show up every day, whether they are training at elite level or moving for themselves.
When will women be able to compete in Nordic Combined at the Olympics?
Right now, the answer is unclear. Nordic Combined remains the only Winter Olympic sport without a women’s event. Athletes have been competing internationally, building pathways, and proving there is both talent and demand. Yet the opportunity to compete on the biggest stage is still being withheld.
This delay highlights a wider issue. Women are often asked to prove participation, depth, and commercial value before being given equal access. Men’s events rarely face the same level of scrutiny.
From our perspective at Lost, this reinforces why visibility matters. When women are seen competing, supported, and celebrated, it changes who feels welcome in sport and who feels entitled to dream bigger.
What other sports still exclude women at the elite level?
While progress has been made across many Olympic disciplines, gaps remain. Some sports still limit women’s events, distances, or formats, while others offer fewer development opportunities and less media coverage. These structural barriers shape who gets funded, who gets noticed, and who stays in sport long term.
The result is not a lack of talent, but a lack of opportunity.
Where Lost fits into the future of women’s sport
At Lost, we believe brands have a role to play beyond commentary. We exist to support women in movement, sport, and everyday performance, and that means showing up consistently.
As women’s sport continues to grow, we plan to see Lost present at major sporting events, championships, and community moments in the years ahead. Whether that is supporting athletes, partnering with events, or simply being visible in spaces where women’s sport is happening, we want to be part of the landscape, not on the sidelines.
Our collections are designed for real movement. From supportive performance leggings and breathable training tops, to versatile layers that work before, during, and after competition, our clothing is made to move with women, not restrict them. These are pieces built for training sessions, long days on your feet, travel, and recovery, because sport does not begin and end on the start line.
Looking ahead
The exclusion of women from sports like Nordic Combined is not just an Olympic issue. It reflects wider questions about access, value, and who sport is really built for.
Change is happening, but it needs pressure, visibility, and support from every angle. Athletes, fans, media, and brands all play a role.
At Lost, we will continue to support women who move, compete, and challenge the system, while pushing for a future where inclusion is no longer up for debate.
Because women belong in every sport, on every stage, without exception.