Behind the Scenes

 

 

 

Welcome to LOST.

We’re Abby and Sam, the founders behind the brand. What started as an idea between us has grown into something much bigger than we first imagined.

LOST began as Lost Golf, with a focus on making the sport feel more accessible, more modern, and more reflective of the women we knew. But as we built, it became clear we weren’t just creating for the course, we were designing for everything around it.

Today, LOST is about the space where sport meets everyday life.
Pieces designed to move with you, from the course, to coffee, to whatever comes next.

We design for the woman who is evolving, whether that’s trying something new, stepping into a different version of herself, or simply wanting to feel more put-together in her day-to-day.

Behind the scenes, everything is thought through. From fabric to fit, we take our time to make sure each piece feels right, not just in how it performs, but in how it makes you feel wearing it.

Lost is still growing, still becoming.
And we’re building it with you.